BANGKOK, Thailand: November 6, 2024 – CP Future City Development Corporation Limited (CPFC) proudly announces a groundbreaking partnership with global retail giants IKEA and Decathlon, alongside C.P. Group affiliates CP AXTRA, CP All, and TRUE. This strategic alliance introduces the Future Convenience Store (FCS), an innovative retail model designed to meet the evolving needs of local communities across Thailand through an accessible, efficient, and community-focused shopping experience, redefining the future of convenience retail.  

"Today, we celebrate a partnership that combines the expertise and vision of our partners, bringing a fresh perspective to convenience retail," said Ms. Paphitchaya Suwandee, President of CP Future City Development Corporation Limited (CPFC). "Our goal is to create a community-centric store format that aligns with local lifestyles and addresses the dynamic needs of modern consumers. We have assembled leading brands that can cater to the daily lives of all customer groups, developing a unique convenience store concept – a first for Thailand. This innovative format offers a seamless shopping experience designed for convenience. The first FCS location will serve as the model for nationwide expansion, with plans to open many more locations within the next 3-5 years."

"This global collaboration reflects CPFC's commitment to advancing commercial real estate development by integrating sustainable partnerships with forward-thinking retail concepts. The first FCS location will open in March 2025 at Makro Hang Dong, Chiang Mai, establishing an expandable model, providing an accessible, personalized shopping experience tailored to the needs of communities outside Bangkok." Added Paphitchaya.

Executive representatives for the partnership include:

• Ms. Paphitchaya Suwandee, President, CP Future City Development Corporation Limited (CPFC)
• Ms. Leonie Hoskin, Retail Director, IKEA Thailand and Vietnam
• Mr. Dhiren Shetty, Chief Executive Officer, Decathlon Thailand
• Mr. Tanit Chearavanont, Chief Executive Officer - Makro Thailand, CP AXTRA Public Company Limited
• Ms. Pienthong Cherdrasamee, Vice President, CP All Public Company Limited
• Mr. Arkapong Linpisarn, Deputy Chief Customer and AI Officer, True Corporation Public Company Limited