MISSION
Develop smart and sustainable communities with cutting-edge technological solutions and seamless connectivity.
Create stakeholders’ long-term value through full-service property solutions including investment, development, and management.
Promote equal opportunities, inclusivity, and resilient ecosystem where people, ecology and technology can co-exist harmoniously.
Our Values
CPFC embraces six core values infused into the DNA of all C.P. Group member companies and embeds them throughout our work to achieve our vision for the future.
01
Three benefits principles
C.P. Group has always operated our business by adhering to the Three-Benefit Principle. This states that our business should benefit not just our Company and our employees but also the communities we engage with and the countries we operate in. Since our Company’s foundation, this principle has guided how we have grown and also ensured that our operations both in Thailand and around the world benefit not just our business but society as a whole.
02
Speed with Quality
Modern businesses must be Fast-moving, without compromising on quality. They must be able to adapt to new circumstances, adopt the latest technologies, respond to changing consumer tastes and preferences, all the while responding to evolving regulatory systems. As a result, C.P. Group places great importance on the efficiency and effectiveness of our business and of our employees.
03
Simplification
C.P. Group holds investments in 21 countries and economies worldwide, operating through more than 200 subsidiaries and employing over 300,000 people. We are therefore committed to implementing technology and innovation to streamline our systems and operations across the entire Group, which leads to improved efficiency and greater effectiveness.
04
Accept Change
Global businesses face circumstances that change daily, from political events and environmental issues through to consumer needs and technological development. Our key strategy is to embrace change. This allows us to manage our response to evolving circumstances across all our markets. To ensure this, we encourage all our employees to stay informed about new opportunities so that we can deliver more to our customers.
05
Innovate
Innovation is the force that drives every aspect of a business from process through to products. Businesses must constantly innovate to keep pace with a rapidly changing world. We actively encourage innovation in our employees and our goal is to foster innovation across all our businesses to enable us to deliver the best products and services to our customers.
06
Integrity
Since the day we were founded, we have operated our business with integrity, and this applies to every action we take, whether large or small. Even as we expand into new industries, integrity remains key pillars of our philosophy. We firmly believe that a business that focuses solely on enriching itself without regard to these values will ultimately erode the trust of all its stakeholders, and will not be able to operate in the long term.
CPFC Subsidiaries & Affiliates
CPFC Distribution Centre Company Limited
A company established to develop the first distribution center or logistics park of CPFC and C.P. Group, located in Lamphun Province.
Sukhumvit Mixed-Use Company Limited
A joint venture between CPFC, MQDC, and CP Axtra to develop the commercial segments on a mixed-use real estate project on Sukhumvit 50.
Sukhumvit Living Company Limited
A joint venture between CPFC, MQDC and CP Axtra for the development of residential component of a mixed-use project on Sukhumvit 50.
Axtra Future City Property REIT Company Limited
A joint venture company formed by CPFC and CP Axtra for a Real Estate Investment Trust (REIT).
Leadership
Board of Directors
Mr. Suphachai Chearavanont
Chairman of the Board of Directors
Mr.Narong Chearavanont
Vice Chairman of the Board of Directors
Ms. Thippaporn Ahriyavraromp
Director
ML.Subhasiddhi Jumbala
Director
Mr.Umroong Sanphasitvong
Director
Mr.Natwut Amornvivat
Director
Mr.Chartiwudh Tanchanpong
Director
Ms.Hong Bo
Director
Executive Committee
Mr.Suphachai Chearavanont
Chairman
Mr.Narong Chearavanont
Vice Chairman
Ms.Thippaporn Ahriyavraromp
Advisor
Mr.Umroong Sanphasitvong
Member
ML.Subhasiddhi Jumbala
Member
Mr.Chartiwudh Tanchanpong
Member
Mr.Methee Vinichbutr
Member
Dr.Teerapon Tanomsakyut
Member
Mr.Natwut Amornvivat
Member
Ms.Hong Bo
Member
Ms.Paphitchaya Suwandee
Member and Secretary
Management Team
Ms.Paphitchaya Suwandee
President
Mr.Methee Vinichbutr
Chief Finance Officer
Mr.Jirapong Pipattanapiwong
Head of Asset Management
Mr.Jirat Sommatat
Head of HR & Procurement
Mr.Kaiwut Simtarakaew
Head of Partnership
Ms.Ketsirin Karnchanapraphakul
Head of Regulatory & Legal
Mr.Kitipong Tarasirisakul
Head of Technology
Ms.Narumon Juthaprateep
Head of Corporate Marketing
Ms.Noppawan Ongsaranont
Head of Leasing
Mr.Santhor Mudhasakul
Head of Finance & Accounting
Mr.Soon Kong Lim
Head of Investment & Business Development
Mr.Sumet Chunsomsarit
Head of Project Development
Ms.Vibulsri Tantasirin
Head of Project Construction Control
111 True Digital Park West building,
10th floor, Sukhumvit Road, Bang Chak,
Phra Khanong, Bangkok 10260
10th floor, Sukhumvit Road, Bang Chak,
Phra Khanong, Bangkok 10260
